Channel Management in the hotel industry?
Channel management in the hotel industry is the process of managing online distribution channels to sell your hotel inventory to various agents anywhere in the world, including online travel agents (OTAs), retail travel agents, Meta Search Engines (or aggregators) and Global Distribution Systems (GDS).
A good hotel channel manager facilitates this process by enabling access to live rates and real-time availability of your inventory and minimizes the risk of overbooking your rooms. As with all products that are going to be a vital component of your business, it’s worth doing your homework to ensure that the channel manager you invest in has as many of the latest, industry-leading features as possible to future-proof your business and deliver a good return on investment.
t3 Hotel Channel Manager
Hotel Channel Manager helps you to manage rates and inventories on all the channels you are connected with. It helps you to manage your last room to all online travel agents, offline travel agents and your website as well. Also it helps you to control your hotel rates to trip connect.
Trolltrim Travel Technology
Travel Technology based in India since 2014 provides channel manager software for hotels as well as a suite of marketing solutions. Hotel Channel Manager technology and our marketing solutions are custom designed to drive you more direct bookings online, supporting a positive yield management policy and ensuring you meet targets for business growth. A software able to address current market needs, which records an boost in hotel reservations made over the Internet, a tool which has become the main sales channel for many users. A large part of your sales is most likely made via the Internet.
Key Features of our Channel Manager
5 Steps to a More Effective For CM
What features should you be looking for in the best channel manager for your hotel?
Two-way integration of your various online booking channels and your hotel’s channel manager are vital to ensure accurate, up-to-date information is displayed automatically on all networks. Look for a channel manager that allows your live availability to automatically upload from your Property Management System (PMS) or Central Reservation System (CRS) and to receive reservations from all your online channels.
Real Time Availability.
One of the primary aims of your hotel channel manager is to minimize the risk of overbooking so a system that displays your real time availability is vital. Look for a system that automatically updates your available inventory when a booking is made on any site, whether that be your own website or a third-party booking channel.
Multiple Connectivity Partners.
The more channels your hotel is connected to the more markets you can tap into and the greater the visibility of your hotel room inventory. This will enable you to maximize your booking potential, using the whole booking ecosystem from around the world. Look for a provider who is able to deliver multiple connectivity partners including the world’s leading OTAs, access to Meta Search Engines and GDS channels.
Pooled inventory simply means allowing all OTAs and booking agents access to all your room inventory at the same time so that you don’t miss a booking. Without an effective channel manager, you may have to split your inventory and allocate a number of rooms to each OTA individually. Look for a channel manager that allows you to set up promotions, special offers and extended stays to sell the same physical room on your online channels in a variety of ways.
With so many aspects of your property to manage, buying separate pieces of software can prove costly and time-consuming if they don’t integrate effectively with your current property management systems (PMS) or central reservation systems (CRS). Ideally, the channel manager you choose will have the capability to integrate smoothly with the systems you already use.